“Auto Trophy 2016”: with seven awards, Audi most successful brand

Source: Audi
Source: Audi

The readers of Auto Zeitung have decided: Audi is market leader once again in the Auto Trophy 2016 competition. This year the honors went to the models Audi A1*, Audi Q2*, Audi Q5*, Audi A5 Sportback* and Audi Q7*. The premium brand also took first place in the “Best design” and “Best brand’ categories.

Audi is once again the brand with the most awards in the Auto Trophy 2016 competition in Cologne and received more prizes than ever before. Rupert Stadler, Chairman of the Board of Management of AUDI AG: “We are delighted to receive this multitude of awards. They

provide the entire Audi team with both recognition and incentive. On the basis of our “Audi.Vorsprung.2025” strategy, we will give our all to delight our customers with sporty, emotional, efficient and increasingly connected cars.”

Dietmar Voggenreiter, Board Member for Marketing and Sales at AUDI AG, accepted the award for “Best brand” as well as the prizes for the Audi Q2 and Audi Q7. “The results of the reader survey confirm strong interest among customers in our two newest SUVs in the market. Following the Q7 in the full-size class, we have also set new standards for connectivity features in the city format with the Q2,” said Dietmar Voggenreiter. The prize for the Audi Q5 was presented to Jennifer Meister, Project Manager – Total Vehicle Audi Q5. Trophies for the Audi A1 and the Audi A5 Sportback were accepted by Bernd Martens, Member of the Board of Management for Procurement at AUDI AG. Marc Lichte, Head of Design at AUDI AG, accepted the prize for “Best design.”

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In the evaluation, the Audi A1 received 29.6 percent of the reader votes in the city car/small car category. The Audi A5 Sportback, with 26.1 percent, led the pack in the midsize class. Three Audi models took top honors among the SUVs: The Audi Q2 won with 28.1 percent (SUVs up to EUR 25,000), the Audi Q5 with 28.2 percent (SUVs up to EUR 50,000), and the Audi Q7 with 21 percent (luxury SUVs, international). In addition, Audi won the trophies for “Best design,” with 15.5 percent, and “Best brand,” with 18 percent.

This was the 29th time that Auto Zeitung has presented the “Auto Trophy” awards. Nearly 60,000 readers participated in the voting. The trophies are among the most prestigious prizes in the automotive industry and are presented in 24 categories.